Instagram Long Videos, Streaming Nearly Half of TV Viewing, Spotify Podcast Members + Ibai x Netflix
Hello and welcome to the final newsletter of October 2026! That's perhaps the biggest fright I could share... I don't know about you, but the last few months have flown by - and I suspect the next two will be equally fast-paced! So with that in mind, let's jump right into all the big creator industry updates from this week!
🟪 TWITCH
- Twitch is testing a new type of Hype Train called a Pinata. Same intent, slightly reworked psychological trigger.
- Twitch renamed Stories as Stream Recaps. It also introduced automated posting to Stories and created Clip Collections. Guest Star ahh rework.
- Twitch teamed up with OpenAI for a Hackathon to develop Twitch experiences that will be displayed at Twitchcon.
- Twitch is experimenting with prominent Luna placement on the Front Page and Sidebar. Luna is Amazon's cloud gaming service.
- New Paid Badges: Cyberpunk 2077, Gray Zone Warfare
🟥 YOUTUBE
- YouTube is introducing a Temporary Pause on uploading and live streaming when it detects unusual or unauthorized activity.
- YouTube is removing the Subscriptions tab on Android and iOS devices.
- Taking a break from YouTube? Here's what YouTube recommends.
- YouTube released a new Culture & Trends Report about AI and Human Creativity, claiming 72% of uploaders use AI on videos or images.
- YouTube announced a partnership with AliExpress, bringing more e-commerce options to Brazil, Germany, the UK, and the USA.
November and December tend to be pretty good for the streamers - lots of holidays, thematic content opportunities, and historically, viewers flock to the platform with their time off. It's an ideal time to explore some of Streamlabs' premium features and how they can help you maximize this end-of-year opportunity!
Use code SCREAMLABS at checkout to get your first month for just $16.66, or save $66 on your first year of Streamlabs Ultra.
⬛ TIKTOK
- TikTok's latest trend, Brain Stacking, encourages you to do anything but scroll.
🟦 OTHER PLATFORMS
- Whatnot released its 2027 Consumer Trends report.
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