No, Twitch Did Not Lose 10% of Hours Watched in November

No, Twitch did not suffer it's biggest viewership drop (here's why...), along with a bunch of game keys, Discord, Family Guy, the Streamys and much more!

It's my birthday week, but instead of birthday wishes, I'd love it if you would support the Sick Kids Foundation with a donation via Tiltify! As a newborn, Sick Kids Hospital performed surgery on me. I would not be here if not for them. So yeah, if you enjoy this newsletter or any other work I do, please consider supporting them! Every dollar counts! And with that, let's get into this week's news.

Twitch News

I saw Dexerto talk about Twitch losing 10% of hours watched in November - however, there's a problem they don't address (or didn't bother to research). For about 8-days in November, Twitch's API connection to third parties was broken, causing 4-9% of all streams not to be tracked. At the time, that tracked as a 25% viewership loss during that period. This issue was reported in the dev forums. When you factor in that, along with November's usual decline - you get a somewhat more reasonable 7% decline. Minutia... but the details matter.

  • Shield Mode is now available, a tool that effectively acts as a panic button. You preset safety settings that activate immediately when the Shield mode is activated.
  • Twitch denied a widely demanded request to remove Autism Speaks from its charity mode.
  • Twitch's Privacy Policy was updated to reflect data collection, deleting accounts, Japan, and Live events updates.
  • Jeff Blackburn, Amazon's SVP in charge of Twitch and other media properties - is retiring. In his place, Steve Boom (who helped with the UMG deal with Twitch) will now have Amazon authority over Twitch.
  • Amazon's logo now appears on the front page of Twitch - proudly proclaiming 'an amazon company.'
  • The US Army planned to work with Twitch streamers to help market and recruit people.
  • A couple of employee notes: 8bitdylan (Community Marketing Manager) is leaving Twitch, while thaButtress has been promoted to Director of Global Partner Operations.
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