TikTok Media Kits, Patreon Layoffs, Short Thumbnails + La Velada del Año Drops Viewers
Hello! Last week I asked you how much Streamer University you watched - and somewhat unsurprisingly, 55% of you didn't watch any at all. 28% saw some clips, 8% watched one streamer, 4% watched a few streamers, and 5% were like me, having watched a lot. Streamer University is a spectacle event largely aimed at younger audiences, so the results aren't surprising. That said, I would be willing to wager that the positive clips of Ludwig likely drove a lot of the 'one' and 'a few' viewers. Thanks again to those of you who answered!
More importantly, every year at the end of July, I run a quick three-question Sentiment Check. It takes 2 minutes, it's anonymous, and it helps a lot! Thank you!
With that, let's get into this week's updates!
*Streamlabs is my brand partner.
🟪 TWITCH
- Twitch is introducing Parental Controls for teen accounts.
- Twitchcon San Diego 2026 tickets are now on sale.
- Twitch's mobile app is getting a free-scrolling experiment.
- New Badges: Marvel Tokon💰, StudBudz💰, La Velada VI👀
- Streamlabs now has Custom Powerups support.*
🟥 YOUTUBE
- YouTube is launching Custom Thumbnails for users in the YouTube Partner Program.
- YouTube moved the verified badge application to Studio. It was previously in the Help Center.
⬛ TIKTOK
- TikTok now has a Creator Media Kit with your stats that you can download.
- TikTok is testing AI likeness detection for creators.
🟦 OTHER PLATFORMS
- Discord is exploring giving Nitro users custom username formats.
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