TikTok America, Substack Clips, Skibidi Discord & IShowSpeed Multistreams on Twitch

Good day and welcome to July! As we enter Q3, this is an ideal time for creators to start considering pitching brands for sponsor opportunities throughout the remainder of the year. The best place to start is coming up with some content ideas, and then figuring out what brands would fit best and WHY it would make sense for the brand. If you have any previous relationships with a brand, that's a great place to start! I'll have more on this soon!

PSA: Amazon Prime Day starts tomorrow (July 8). If you decide to make a purchase, please bookmark my Amazon link and use it before checking out. It doesn't cost you anything extra, but the commission I'll earn does help me a lot! (Canadians use this one.)

Thank you preemptively! And now, let's jump into the news.

🟪 TWITCH

• Twitch has been on company-wide Summer Break this week, so there are no updates for you.

🟥 YOUTUBE

• YouTube launched the Top Fans Leaderboard for live streamers. Chatters earn XP by chatting as well as paying for Super Chats/Stickers. More details.
• YouTube's new Audience Segments will help you better understand your community and viewers.
• YouTube is launching better tools to identify mass-produced and repetitive content. The rules are not new; the tooling is and will result in more of that inauthentic content being demonetized. Enforcement with these new tools begins on July 15, 2025.
• YouTube is finally bringing its CapCut competitor, Create, to iOS.

⬛ TIKTOK

• TikTok recommends a maximum of five hashtags in all posts.
• TikTok recommends adding captions for more views (via CapCut).
• The potential TikTok buyer reportedly includes a16z, Blackstone, and Oracle. TikTok is reportedly quickly building a US version of the app, which will be what is sold.
• TikTok Shop had another layoff, its third in three months.
• TikTok announced a partnership with Tomorrowland, including exclusive live streams.

🟦 DISCORD & TWITTER X

• Discord Nitro subscribers will soon be able to set custom themes.
• Discord shared its monthly Patch Notes, including Quick Swap Avatars, Wordle, and Server Tags.
• Discord has launched Skibid Toilet profile customizations.
• Twitter (X) updated the Creator Revenue Sharing Program for creators outside of the EU, EFTA, UK, India, and the USA. You can check out the overall changes summarized in this thread.

🔲 OTHERS

• Substack has added Auto Clip, YouTube Auto Post of Top Clips, and the ability to Schedule Streams into its livestream offering.
• Kick has updated its badge designs.
• NASA will start livestreaming on Netflix later this summer.